
Nordic Laboratories
Functional and genetic health testing.
Explore Nordic Laboratories ↗A lifetime around health.
A career building what comes next.
I grew up in functional medicine. Today, I am Portfolio Director at Nordic Group, work on strategy at Functional Future and lead BeUNO PET. I host The Business of Longevity and moderate conversations on stage.

Open a milestone for the story behind it.

Selling organic nuts from Sicily at health exhibitions in Denmark. My first experience explaining a product to customers.

Helping introduce the pea protein brand to Scandinavia and building its social media presence.

Working across portfolio companies, with strategy work at Functional Future and leadership at BeUNO PET.

Taking the questions from inside the industry into conversations with founders, researchers and operators.
I was born in 1997 into a family immersed in functional medicine. Conversations about health, testing and how the body works were part of growing up.
Nordic Laboratories and Nordic Clinic were part of that world from the beginning. I watched the companies develop, met the people around them and saw how questions about an individual’s health could become the starting point for a service, a product or an entirely new business.
That gave me an early interest in both sides of the industry: what we can learn about health, and what it takes to build companies that turn that knowledge into something people can use. It is the connection I still work with today.
My first company was nut.dk. I started it at the age of 11, selling organic nuts from Sicily to customers in Denmark. Long before I was thinking about portfolio strategy or the longevity industry, I was taking products to health exhibitions and meeting the people who might buy them.


From my first exhibition stand at 11 to the conversations I’m having today: health and business have always been connected.
As Nordic Laboratories developed, so did the range of questions the business helped practitioners explore. The work extended across genetics, hormones, toxins, gastrointestinal function, fatty acids and nutrient deficiencies. Testing was a central part of understanding the person behind those questions.

In 2019, I played a pivotal role in bringing Nuzest’s pea protein and nutrition products into Scandinavia. My work included building a social media platform and a presence for the brand in the Scandinavian market.
It was a different perspective on the health business. A product can have a clear identity in one market and still need to find its voice in another. Reaching people, explaining the proposition and building a recognisable presence became part of the work.
Nuzest brought my interests in nutrition, communication and commercial development together. It also gave me experience I continue to draw on when thinking about how a health company grows beyond its existing audience.
I work as Portfolio Director at Nordic Group, across a landscape that brings functional medicine, diagnostics, nutrition and health technology together. My role sits between the strategy and the practical challenges of making the companies work.
The company portfolio below is drawn from Nordic Group’s website. My work spans the group and its subsidiaries, with a particular strategy focus on Functional Future.

Diagnostics, personalised healthcare, supplements and health technology.
Explore the group portfolio ↗
Functional and genetic health testing.
Explore Nordic Laboratories ↗
Genetic insights for personalised healthcare.
Explore dnalife ↗
Clinics focused on functional medicine.
Explore Nordic Clinic ↗
Nutritional supplements.
Explore Nordic Health ↗
Environmental antibiotic resistance monitoring.
Explore Resistomap ↗
Supplement development.
Explore Functional Future ↗
Implantable NFC technology.
Explore DSruptive Subdermals ↗
Testing for pet health.
Explore Innovative Pet Lab ↗
Breast health screening technology.
Explore ThermoCheck ↗
A platform for pet care.
Explore BeUNO Pet ↗Alongside growing up in the industry and working in its businesses, I studied at Copenhagen Business School. My education includes a BSc in International Business and an MSc in Managing Innovation and Business Development.
That combination has shaped how I approach my work: an interest in the science and the people, supported by a business perspective on strategy, innovation, business development and how companies operate.
My professional background on LinkedIn ↗Testing has been a constant in my life. I have spent years exploring my own health through functional testing and trying to understand what the information can tell me. It is a personal interest as well as a professional one.




I attend around ten trade shows a year, exploring new products, technologies and approaches to health. I travel to events, speak with the people building these companies and try to understand what is changing across different markets.
Those conversations are part of why I created The Business of Longevity. The podcast gives me a place to go deeper with founders, executives and independent thinkers: how they got started, what they believe, what has been difficult and how they are building their businesses.
My experience in the industry shapes the questions. My curiosity keeps the conversation open. I want listeners to come away with a clearer understanding of the people behind health innovation and the decisions that turn their ideas into businesses.
Explore the podcast conversations ↗I moderate health events, host conversations and speak about the businesses shaping the future of healthcare. I bring the perspective of someone working inside the industry, with an interest in making complex ideas clear and discussions useful to the people in the room.


What functional and genetic testing can reveal, its limitations, and the practical questions facing practitioners and businesses.
How diagnostics, clinics, supplements and health technology are developing, and what it takes to build credible businesses in the sector.
How food systems, product formulation, marketing and convenience influence everyday choices, and what greater transparency and personal agency could look like.
Bringing people and perspectives together through conversations about health.
Taking the discussion about health, innovation and business onto the stage.
Previous speaking experience at TechBBQ in Copenhagen.
An upcoming conference appearance. Event details and the programme link will follow.
Get in touch about moderated panels, fireside chats, on-stage interviews or a speaking invitation. Tell me about your audience, topic, location and dates.
From organic nuts at 11 to diagnostics, health brands and conversations on stage, I keep coming back to the same interest: understanding what could make a difference, and helping build the businesses that bring it into people’s lives.
Find my professional background on LinkedIn and follow me on Instagram.